Our work - Infusion Group Ltd

Your solution to business growth

Our Work

Every client is unique, we do not exist to simply roll out standardised advice,
but to truly understand our client’s specific growth needs & determine the right solutions.

Bespoke Consulting

Transformation

Scale Up

Re-structure

We love to talk, but are also great listeners who are constantly
exploring opportunities to learn, get social with us below and Infuse our worlds.

Client endorsement

Property

“A refreshing approach to business development/coaching/transformation that is having short term impact, but laying foundations to ensure that, much more importantly, there is lasting benefit.“

Mike Cole, MD.
 Imagine Property Group

Bespoke Consulting

Introduction

Arguably the UK’s leading property landlords, our client was scaling its Build-to-Rent (BTR) division to over 10,000 units across the UK with a total investment of circa £1.3bn.

Challenge

Our client understood that a new structure to operate and support their Build-to-Rent division was required, the challenge was balancing the rate of scale with income levels. Our client knew it needed a new operating model, one which delivered efficient and consistent ways of working across each location, whilst upholding exceptional customer service levels throughout. Additionally, with the pace of the business growth it was recognised that getting the right people, into the right roles and doing the right things was fundamental if our client was to realise their goal.

Solution

Infusion group outlined a phased approach to the business. Phase 1 put focus upon understanding the current state of the business and defining exactly what needed to happen to deliver a scalable business model. Phase 1 was achieved by undertaking the following;
1.    Our team worked with the client to identify each and every activity required to successfully run the business, this enabled our client to better understand how to run the Build-to-Rent business. Following extensive analysis, our team identified that approx. 300 individual activities were required for sustainable performance on a daily, weekly and monthly basis.
2.    Our team then conducted assessments on each member of existing staff on their understanding of how to perform each of their activities. This enabled our team to understand which gaps in skills were present within the staff and what training was required.
3.    Infusion then assessed the current hiring and induction processes to understand how it could be improved to ensure that the right people are hired and trained efficiently.

Benefits

All analysis and recommendations were presented to the CEO and Executive Committee in order to scale the business outlining the following benefits; 

1.    Creation of an operating bible for the business which enabled the following:
a.    Consistent working channels across each property location so staff could rotate across buildings
b.    An individual user-experience for residents across each location
c.     A cost-efficient process ensuring all staff perform to optimum efficiency
d.    Elimination of risk from the business as each member of staff understood exactly how to deal with critical incidents across the business
2.    Creation of a new staff hiring and training programme which ensured the right people were hired and trained on the right procedures.
3.    Improved reporting channels across the business enabling clear metrics to be monitored to measure performance for each location and staff member.

Result

Infusion created and implemented consistent processes across the entire business. This enabled our client to have the comfort of knowing the business was prepared and able to meet their growth objectives; without increasing costs across the business, whilst maintaining exceptional customer service levels.

Transformation

 Leading Estate Agent – Turnover £5m

Introduction

Our client is a leading estate agent and was looking to create a business model which would enable the owner the step away, thus enabling the company directors to take more responsibility for their business.

Challenge

Our client has enjoyed continued success and has built a strong reputation within the local community; However, this success has stemmed directly from the drive and passion of the owner. The owner recognised that in order to take a step back the directors would need to increase their leadership and business management capabilities.

Solution

Our team designed and implemented a tailored growth program for the business which placed key focus on the following;

1.    Vision, strategy and values

Working alongside the owner and directors, our team created a new vision and strategy for the business. This new direction brought clarity to the staff over where the business was now heading, and it allowed the directors to have a voice and imprint their own ideas into the vision. Additionally, a new set of company values were defined for the business enabling staff and customers to identify with the company of the future.

2.    Right people, doing the right things

Our team designed a new company structure, one which brought clarity on the accountabilities of every individual within the company. Alongside the new structure, all existing staff were assessed using the ‘Infusion people analyser tool’. This determined whether they were still the ‘right fit’ for the business and if they shared same the value’s, culture and direction the business was now taking. This exercise demonstrated to the directors that a number of staff were in fact, not the right fit for the company.

3.    Company communication rhythm

With the strategy and structure now ready, the next task for our team was getting the scheduling right for the company. Our team devised plans which would go on to drive change within the business, enabling laser focus on the priorities at hand. Additionally, a full company meeting rhythm was implemented so that all staff (top to bottom) could effectively work towards the same objectives with clear and concise clarity.

Benefit

Our client realised the following benefits;

  • New 10-year strategy which was underpinned with a strong financial forecast, driving 100% increase in turnover and 30% increase in net profit margin 
  • Increased staff performance and satisfaction, due to clear and concise accountability across the company
  • Increase in sales, thanks to a deeper focus driven by improved communication channels
  • Directors shareholding increased in the company as a direct result of demonstrating improved leadership and business management capabilities

Scale Up

Re-structure

Introduction

A forward-thinking digital property concierge company approached us having enjoyed exponential growth over a short period of time, with the owners now turning towards potential sale and exit options.  

Challenge

The overarching challenge was that the company had for years, focussed on selling multiple products and lacked a defined marketing strategy per channel. This lack of direction found the owners jumping from one idea to the next without any structure in place. This had a profound effect on the company’s financial performance and culture which led to low morale.

Solution

Using our Critical Growth Assessment tool, we pinpointed and prioritised the areas of the business which needed the management team’s attention. Although we knew the owners had an appetite to sell the company, we could see clearly that the company was not yet structured to do so. Collectively, Infusion and the management team assessed each of the company’s products and pricing. This allowed us to then define an effective strategy, one which would articulate to investors where future business growth would come from, and what capabilities were required.

A clear but concise set of short-term deliverables were defined which enabled the management team to instantly be activating the steps towards their exit.

The owners now had clarity and a clear plan for their business, one which they would use to outline to investors showing exactly where future income was going to come from.

Benefit

After just 8 short weeks of first meeting Infusion, the company had successfully signed head of terms with a buyer. This enabled the company to be purchased with management, retaining the option to stay with the company for an agreed period of time in order to manage a smooth transition. Additionally, morale within the business dramatically increased as all staff members now had a clear view on where the company was heading.