Privacy Policy

Effective date: 21 August 2019    ·    Last updated: 15 July 2026 Infusion Group Ltd (“Infusion Group”, “we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains what personal data we collect when you visit https://infusion-group.co.uk (the “website”) or otherwise interact with us, how we use it, who we share it with, and the rights you have over it.

Who we are

Infusion Group Ltd is the data controller responsible for your personal data.

• Company name: Infusion Group Ltd
• Company number: 12166750 (registered in England and Wales)
• Registered office: c/o H J P Chartered, Audley House, Northbridge Road, Berkhamsted, Hertfordshire, HP4 1EH, United Kingdom
• Trading address: The Old Library, First Floor, Salisbury Hall, London Colney, St Albans, Hertfordshire, AL2 1BU
• Email: info@infusion-group.co.uk

If you have any questions about this policy or how we handle your personal data, please contact us using the details above.

The personal data we collect

We only collect personal data that we need. Depending on how you interact with us, this may include:

• Identity and contact data – your name and email address, when you submit a form on our website, request one of our publications, or contact us directly.
• Booking data – your name, email address and any details you choose to share when you book a conversation with us through our scheduling provider, Calendly.
• Correspondence – the contents of messages you send us, including anything you write in a message field on our website or in an email.
• Technical, usage and analytics data – your IP address, browser type, the pages you visit, and the time and date of your visit. This is collected automatically when you use the website, including through Google Analytics where you have consented to analytics cookies (see “Cookies” below).

We do not knowingly collect personal data from anyone under the age of 18, and our website and services are not directed at children.

How we collect your personal data

• Directly from you – when you complete a form on the website, book a meeting, email us, or work with us as a client.
• Automatically – through cookies, similar technologies and analytics tools (such as Google Analytics) when you browse the website, in line with your cookie choices (see “Cookies” below).

How we use your personal data and our lawful bases

Under UK data protection law (UK GDPR and the Data Protection Act 2018) we must have a lawful basis for every use of your personal data. We use your data as follows:

• To respond to your enquiries and requests – lawful basis: our legitimate interests in responding to the people who contact us.
• To provide our advisory services and manage our relationship with you as a client – lawful basis: performance of a contract with you, or steps taken at your request before entering into one.
• To send you occasional updates, insights or information about our services, where you have asked us to – lawful basis: your consent, which you may withdraw at any time.
• To understand how visitors use our website so we can measure and improve it, using Google Analytics – lawful basis: your consent. Analytics cookies are set only where you have accepted them through our cookie banner, and you may withdraw your consent at any time.
• To operate, secure and improve the website – lawful basis: our legitimate interests in running a safe, effective website.
• To comply with our legal and regulatory obligations, including accounting and record-keeping – lawful basis: legal obligation.

We do not sell your personal data, and we do not use it for targeted advertising or automated decision-making.

Marketing

We will only send you marketing communications if you have opted in to receive them. Every message we send includes a simple way to unsubscribe, and you can also opt out at any time by emailing info@infusion-group.co.uk. Opting out will not affect any other service we provide to you.

Who we share your personal data with

We share personal data only where necessary, and only with:

• Service providers who help us run our business – including our website hosting provider, our email provider, Calendly (our meeting scheduling provider), Mailchimp (our mailing list provider), Google (our website analytics provider, through Google Analytics) and CookieYes (our cookie consent provider). These providers act on our instructions and are bound by contractual duties of confidentiality and data protection.
• Professional advisers – such as our accountants, insurers or lawyers, where necessary.
• Authorities and regulators – where we are required to do so by law, regulation or court order.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

International transfers

Some of our service providers (for example Calendly, Mailchimp and Google) are based outside the UK, or may process data outside the UK. Where your personal data is transferred outside the UK, we ensure it is protected by appropriate safeguards recognised under UK law, such as UK adequacy regulations or the International Data Transfer Agreement / standard contractual clauses.

How long we keep your personal data

We keep personal data only for as long as we need it:

• Enquiries – if your enquiry does not lead to us working together, we keep your details for up to 12 months and then delete them.
• Client records – where we work with you, we keep records for the duration of our engagement and for up to 6 years afterwards, in line with legal, accounting and insurance requirements.
• Marketing preferences – until you unsubscribe, after which we keep only what we need to honour your opt-out.
• Analytics data – information collected through Google Analytics is retained in line with our Google Analytics retention settings, after which it is deleted or aggregated.

Data that no longer identifies you personally (for example aggregated website statistics) may be kept for longer.

Your rights

Under UK data protection law you have the right to:

• Access – request a copy of the personal data we hold about you.
• Rectification – ask us to correct inaccurate or incomplete data.
• Erasure – ask us to delete your data in certain circumstances.
• Restriction – ask us to limit how we use your data in certain circumstances.
• Objection – object to processing based on our legitimate interests, and to any direct marketing.
• Portability – receive the data you provided to us in a portable format.
• Withdraw consent – where we rely on your consent, withdraw it at any time.

To exercise any of these rights, email info@infusion-group.co.uk. We will respond within one month. There is no fee unless a request is clearly unfounded or excessive. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk or on 0303 123 1113. We would appreciate the chance to address your concerns first, so please do contact us before approaching the ICO.

Cookies

Cookies are small text files placed on your device when you visit a website. We also use similar technologies, such as local storage. We keep our use of cookies to a minimum:

• Strictly necessary cookies – required for the website to function and to remember your cookie preferences. These do not require your consent.
• Analytics / performance cookies – we use Google Analytics to understand how visitors use our website, such as which pages are viewed, so we can improve it. These cookies are set only where you have given your consent through our cookie banner, and you can change or withdraw your consent at any time.
• Third-party service cookies – if you use a service embedded in our website, such as booking a conversation through Calendly or joining our mailing list through Mailchimp, that provider may set its own cookies. Where these are not strictly necessary, they are set only with your consent.

The cookies and similar technologies we currently use are: We use analytics cookies as described above. We do not use advertising or cross-site tracking cookies. If that changes, we will update this policy and ask for your consent before any such cookies are set. You can change or withdraw your cookie consent at any time using the cookie settings on our website, and you can delete or block cookies through your browser settings, although blocking strictly necessary cookies may affect how the website works.

Security

We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse or alteration – including encrypted connections (HTTPS), access controls and reputable service providers. While no method of transmission over the internet is completely secure, we work to protect your personal data in line with our obligations under UK data protection law, and we will notify you and the ICO of any personal data breach where the law requires us to do so.

Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy policies.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date, and where the changes are significant we will take reasonable steps to bring them to your attention.

Contact us

• Name: Infusion Group Ltd
• Address: The Old Library, First Floor, Salisbury Hall, London Colney, St Albans, Hertfordshire, AL2 1BU
• Email: info@infusion-group.co.uk
• Website: https://infusion-group.co.uk