At Infusion we continue to be surprised by the amount of people we speak to who share horror stories around their previous experiences of working with a ‘business coach’.

If you fall into this category or are considering seeking the help of a so-called ‘business expert’ it’s imperative that you do your homework.

Seeking guidance and support from a business coach can be a good strategy to overcome hurdles and propel your business to new heights. However, in the rapidly growing coaching industry, it’s essential to do your homework to ensure they carry the necessary skills and expertise to be able to help you on your own bespoke journey.

Just because they may have built and sold a business in the past doesn’t mean that they automatically carry the expertise that you require right now.

The coaching industry is now saturated with business coaches and consultants promising you complete transformation and skyrocketing success in the next 12 months. The truth is that building a profitable, sustainable business is hard and it takes real expertise and hard work to get you moving forward.

A critical flaw we see is people making the assumption that a single coaching formula or model will work for every business, regardless of size, industry, or goals.

In reality, no one-size-fits-all approach can adequately address all the challenges you are faced with and remember there is not one single business in the world that is identical to yours. No other business has the identical products/services/people/processes and customers that you do so you must find a bespoke unique solution that is perfect for you.

Many coaches offer pre-packaged coaching programs before they truly understand where you are at right now and what you need as priority to get you moving forward with real purpose.

That’s why we at Infusion start with our Create Clarity phase as until we truly understand the inner workings of your business we cannot mind-read what is right for you and quite frankly it would be totally inappropriate of us to simply guess.

Before we delve into our 7 top tips for finding the right business coach for you and your business consider the following and we would urge you to be crystal clear on the below before you even start your search.

1.    What is the one key challenge you are facing right now?

2.    Why is this proving to be such a challenge?

3.    What expertise are you missing amongst your leadership team that you need to plug with the help of a business coach?

4.    What commitment are you prepared to make? (think time as well as money)

5.    What will the outlook/impact be for your business if you don’t acquire this expertise in the next 3-6 months?

Now that you are clear on the above questions begin your search by following our top 8 tips below.

Tip 1: Prioritise Bespoke Coaching

Seek out business coaches and consultants who emphasise the importance of a bespoke coaching journey. These experts recognise that your business requires a personalised approach that addresses its distinct strengths and challenges.

Tip 2: Conduct Thorough Research

Before hiring a business coach, conduct thorough research to understand their coaching philosophy, track record, and success stories. Seek testimonials and reviews from previous clients to gauge their effectiveness of delivering tailored solutions.

Tip 3: Evaluate Their Approach to Team Engagement

Inquire about how the coach involves your team in the coaching process. A collaborative approach ensures buy-in from your employees and maximizes the impact of the coaching journey.

Tip 4: Gauge Their Communication Style

Effective communication is the foundation of an effective business coaching relationship. Gauge the coach’s communication style to ensure they can effectively convey ideas and foster open dialogue.

Tip 5: Adapting to Change and Uncertainty:

Business landscapes are ever-changing, and unexpected challenges are a part of the entrepreneurial journey. A business coach must be adaptable and agile in responding to these shifts. Make sure they can evidence scenarios where they have had to adapt a clients strategy.

Tip 6: A Strong Focus on Long-Term Sustainability:

Your goal as a leader is not just short-term success; it’s long-term, sustainable growth. The right business coach will share this vision and prioritise strategies that set your business on a trajectory of long-term success. Be very careful of those who promise you overnight success!

Tip 7: Valuing the Power of People in a Business

Sustainable growth is built on a robust foundation of effective processes/systems, strong leadership, and a clear vision for the future all executed by the employed staff. Make sure you get the confidence you need that they value the contributions of staff as the key enabler to success.

In Summary

So there you have it, our top 7 tips when considering which business coach is right for you. Remember that whilst you may have a desire to sell up and exit in 5 years time it may not be this expertise that you need right now. Instead you may need a coach who specialises in leadership as it could be this area that is holding you back right now.

As you evolve on your journey you may require different coaches at different stages. This is perfectly normal and don’t be afraid to make a change when you are no longer getting the value you once experienced.

If you want a little help in determining which areas are holding you back right now we would encourage you to complete our Business Growth and Exit Readiness Assessment. Once completed you will receive your very own personalised report packed with insights and ideas around how to take your business to the next level.

You can complete the assessment by visiting our website and then clicking on the 5 minute assessment button at the top of the homepage.