About Us

Two leaders who became advisors.
For one very simple reason.

We spent over twenty years inside the UK’s largest businesses, building teams, owning P&Ls, and making them deliver consistent high levels of performance. Now we bring that experience directly to ambitious business owners, because the thinking that drives real performance should not be reserved for large corporates.

Our Story

The success rates of UK owners who exit on their own terms are not good enough. We know why. And we built Infusion to change it.

The success rates of UK business owners who grow, scale, and exit on their own terms are, quite frankly, not good enough. Not because those owners lack the capability or the potential. But because they have never had access to the kind of expertise and know-how that makes the real difference.

We watched this happen too many times. Talented people. Solid businesses. Outcomes that fell well short of what they deserved. So we built Infusion. We took everything we had learned inside some of the UK’s largest businesses and created a practice built entirely around one purpose: to give ambitious UK business owners access to the thinking, the rigour, and the expertise that changes outcomes.

That is our story. And it is the reason we do what we do.

The People

Graham Hardy and Laura Wheatley. Partners in life and in business.

Graham Hardy

Partner

Graham leads the performance side of value, strategy, planning, and the operating rhythm that lets a business run without its owner at the centre of everything. He turns complex problems into the few steps that actually move a business forward.

Background: Graham brings two decades of senior operating experience inside FTSE-100 environments. He was Head of Transformation at a FTSE-100 bank and Chief Operating Officer of the restructuring division of a major UK bank through the 2008 credit crisis, with global teams of over 3,000 people reporting in.

Specialist Areas

Laura Wheatley

Partner

Laura leads the people side of value. Culture, leadership, and the team dynamics that decide whether a strategy actually gets delivered. She helps owners and their leadership teams build the depth a business needs to thrive beyond its founder.

Background: Laura spent over a decade leading complex change and transformation in large enterprise environments, including leadership positions inside FTSE-100 businesses. Before Infusion, she ran a multi-million-pound bid and tender management team for one of the UK’s top tier payment acquirers, building it into an award-winning, best-in-class function.

Specialist Areas
Credentials

The qualifications behind the practice.

CEPA, Exit Planning Institute

Held by both Graham and Laura, among the first advisors in the UK. The globally recognised standard in value creation, business readiness and owner transition

Executive Coach, Henley Business School

Graham, qualified through one of the UK’s most respected business schools

Transformational Coach, Animas Centre for Coaching

Laura, qualified through a leading UK coach-training institution

PRINCE2 Practitioner

Graham, qualified in the globally recognised project and programme management method

Master Neuro Linguisic Programming (NLP) Practitioner

Laura - a deep understanding of how people think, communicate and change to perform at their best

DISC Accredited Practitioner

Laura, accredited in behavioural profiling and team dynamics.

GC Index Partner & Practitioner

Laura, certified to apply the GC Index for individual and team profiling in high-performance settings.

The Infusion Network

Darren Heneghan, Licensed Infusion Advisor

Darren Heneghan is the first practitioner to join the Infusion network as a licensed advisor. Working under the Infusion methodology and brand standards, Darren extends our reach to owners and founders who need the same quality of thinking and support that Graham and Laura deliver directly.

Every Infusion licensee works within the same frameworks, the same values, and the same non-negotiables that define every engagement we take on. You will always get Infusion, whoever you are working with.

We work with a small number of clients at any one time. On purpose.

Every client relationship gets the full attention of Graham and Laura. If you would like to explore whether we are the right fit for your business, start with a conversation.